A well-composed job posting is the first point of contact between your organization and potential candidates. It’s the first chance for your company to showcase your values and culture in an appealing way. A well-written job ad will attract attention to the role and your company, resulting in higher quality applications and more interviews.
A well-written job description should include important information about the hiring process from beginning to finish. This ensures that you and the candidates are on the same page about what they can expect. It can also prevent dropping-offs, ghosting, and an efficient and fair hiring process.
Make sure you use a simple, clear language that is easily understood by all kinds of people. Avoid jargon and cliches, which can confuse or repel potential candidates. Make use of job ads to promote your diversity initiatives. Make sure the language used is not excluding anyone.
Be sure to mention the most important benefits and perks when describing your job. Include any benefits your company offers such as free lunches or offices with a great view, in your job description. These may be enough to convince someone to select you over a competitor. It is also a good idea to mention any volunteer opportunities or involvement in the community your company participates in as this is something potential employees are looking for when deciding which business to join.