The company began to expand in to new frontiers of the gadget industry. In 1971 LEGO started to target young ladies with the release of furnishings and dollhouses; in 1974 this introduced the first person figures, called Minifigures; in addition to 1979 this expanded in to space with sets featuring astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements marketed to young girls. This era also observed the creation of a operations structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen getting started with the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1970s also saw the introduction of a process that allowed customers to pick out certain stones they desired to purchase and create their own versions, rather than acquire pre-made systems; this is popular with adults, as well as children. In the same decade, Seglar branched out into medieval territory with all the Castle template, and in 1980 the company added its first coach sets to its collection.
In 1989 Lego created the Pirate look, and with it numerous types of pirate ships, https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach desert islands and treasure. The company also broadened its variety of facial expressions, adding beards, eye patches and lipstick in addition to the standard two eyes and smile. Some more mature Lego lovers resented these types of changes, selecting the more simple faces of earlier types.
As Seglar expanded in a huge international corporation, it had to find ways to meet up with the requirements of it is big name clients like Focus on, Wal-Mart and Toys ‘R’ Us, which demanded greater selections and faster transport times. To maintain with these demands, the company began to reduce total production moment for new products by making more usage of computerized assembly systems.